Boost your spare parts sales with smart telematics

During the warranty period, you can create strong customer loyalty by offering reliable, data-driven maintenance support. However, without a plan to engage customers post-warranty, the connection can easily fade—along with sales of your high-margin spare parts and consumables.

Extend your expertise into your customers' post-warranty years with smart, telematics-driven options that make maintenance easier and more reliable. Here are some ways telematics can help:

1. Maintenance reminders with easy parts purchasing
   Set up automated maintenance alerts that include a list of required spare parts and consumables. Link each part directly to your webshop so customers can easily purchase it, keeping your original parts as their go-to solution.
2. Ongoing access to telematics as a loyalty incentive
   Consider offering telematics access beyond the warranty period as a loyalty perk to customers who stick with your original products and services.
3. Proactive replacement parts notifications
   Help customers avoid costly breakdowns by automatically sending replacement parts when specific thresholds (like operating hours or certain diagnostic trouble codes) are met. This keeps them on schedule, reduces downtime, and reinforces your reputation as a trusted partner.
4. Data-driven service offerings
   Use machine data insights to offer personalized services, like custom maintenance plans or even auto-ship of consumables before critical parts wear out. These tailored options make it convenient for your customer and underscore the value of sticking with genuine parts.

Telematics-based strategies can not only keep customers satisfied but also open up consistent post-warranty sales opportunities, giving you a competitive edge and strengthening customer relationships in the long run.